USGP Hires EGD as Its Sports Marketing Firm

JUNE 18, 2007 —

PHILADELPHIA, PA (BRAIN)–Organizers of the 2007 U.S. Gran Prix of Cyclocross have selected sports marketing firm EGD Communications to direct sponsorships and marketing communications for the six-race national cyclocross series.

EGD will focus on increasing corporate partnership opportunities for companies wanting to reach the growing healthy-active demographic. Other EGD sports marketing clients include work with g4 Productions, Philadelphia Insurance Triathlon in Fairmount Park, SheROX Philadelphia Women’s Triathlon, York Tour de Pink presented by Hershey’s, Wachovia Cycling Series and others.

In its fourth year, the U.S. Gran Prix of Cyclocross (USGP) series is the official national cyclocross team selection series of USA Cycling.

The 2007 USGP series will visit Louisville, Kentucky, on Oct. 27–28, Mercer County Park in West Windsor, New Jersey, on Nov. 17-18, and Portland, Oregon, on Dec. 1-2.